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Our story

From a building site in Barcelona to hundreds of companies building with Trowel.

We didn't come from bricks and mortar. We came from software. But a mid-morning coffee changed everything.

How it all started
Barcelona · 2019

Two companies, one building site, and a coincidence

It all started in Barcelona, in 2019. Back then, Borja and Abel already ran a software company that was doing pretty well: Pindia Software SL. Javier, Borja's twin brother and a civil engineer from the University of Cantabria, was also working in the city: he was running the renovation of a hotel. A colossal job: the entire building was torn down, keeping only the façade, because it was protected.

The mid-morning coffee

"Guys, there's a business here"

As it happened, his site and our office were a ten-minute walk apart, so we'd meet almost every morning for a coffee halfway between the two. Javi, who on top of being a great engineer knew his way around software, kept showing up with database schemas and ideas for a construction app. We remember his words perfectly:

Guys, we have to do something. We work the way people did fifty years ago. There's a business here.
Javier García Co-founder · Civil Engineer
The MVP

At five in the morning

He pushed us so hard that one day we said: alright, fine, let's put some time into an MVP and see what happens. What followed was a lot of work at ungodly hours: we'd get up at four, five in the morning to move the project forward. And we pulled it off: we had a product we could actually try to sell.

Going after customers

Sow first, harvest later

The next step was going out to find customers, and the early days were hard, we won't pretend otherwise. People liked the software, but the industry was reluctant. We had to do a lot of teaching: sow first, harvest later.

Today

Hundreds of sites, every day

And it worked. Today hundreds of companies trust Trowel to manage the day-to-day of their building sites.

At Trowel, we believe building should be easier.

That's why we keep going: so you can focus on what matters: building.

#trowelteam

The people behind Trowel

We give it everything so you can focus on what matters: building.

Hover over each photo.

Borja
Borja
Founder & CEO

Father, husband and entrepreneur… livin' la vida loca!

Abel
Abel
Founder & CTO

Brave avenger, my superpower is my keyboard.

Javi
Javi
Founder & Business consultant

Methodical and persistent, a true #constructionlove.

Jose Fernando
Jose Fernando
Sales Team

My grey hairs bring wisdom and solutions.

Jose Antonio
Jose Antonio
Sales Team

Persevering and a die-hard Racing fan.

Sofía
Sofía
Software Team

Hard-working and reliable, nothing gets past me.

Bea
Bea
Designer Team

Creative and resilient, never losing the wheel.

Lucía
Lucía
Marketing Team

Expert swimmer in the ocean of marketing.

Elsa
Elsa
Marketing Team

Spicy by nature, building bridges between cultures.

TROWEL HAS YOUR BACK

We'll lend a hand on your project

Implementation, training, integrations or custom configuration: our team is here to make Trowel fit your operation from day one.

Book a free demo