From a building site in Barcelona to hundreds of companies building with Trowel.
We didn't come from bricks and mortar. We came from software. But a mid-morning coffee changed everything.
How it all started
Barcelona · 2019
Two companies, one building site, and a coincidence
It all started in Barcelona, in 2019. Back then, Borja and Abel already ran a software company that was doing pretty well: Pindia Software SL. Javier, Borja's twin brother and a civil engineer from the University of Cantabria, was also working in the city: he was running the renovation of a hotel. A colossal job: the entire building was torn down, keeping only the façade, because it was protected.
The mid-morning coffee
"Guys, there's a business here"
As it happened, his site and our office were a ten-minute walk apart, so we'd meet almost every morning for a coffee halfway between the two. Javi, who on top of being a great engineer knew his way around software, kept showing up with database schemas and ideas for a construction app. We remember his words perfectly:
“
Guys, we have to do something. We work the way people did fifty years ago. There's a business here.
Javier GarcíaCo-founder · Civil EngineerThe MVP
At five in the morning
He pushed us so hard that one day we said: alright, fine, let's put some time into an MVP and see what happens. What followed was a lot of work at ungodly hours: we'd get up at four, five in the morning to move the project forward. And we pulled it off: we had a product we could actually try to sell.
Going after customers
Sow first, harvest later
The next step was going out to find customers, and the early days were hard, we won't pretend otherwise. People liked the software, but the industry was reluctant. We had to do a lot of teaching: sow first, harvest later.
Today
Hundreds of sites, every day
And it worked. Today hundreds of companies trust Trowel to manage the day-to-day of their building sites.
At Trowel, we believe building should be easier.
That's why we keep going: so you can focus on what matters: building.
#trowelteam
The people behind Trowel
We give it everything so you can focus on what matters: building.
Hover over each photo.
Borja
Founder & CEO
Father, husband and entrepreneur… livin' la vida loca!
Abel
Founder & CTO
Brave avenger, my superpower is my keyboard.
Javi
Founder & Business consultant
Methodical and persistent, a true #constructionlove.
Jose Fernando
Sales Team
My grey hairs bring wisdom and solutions.
Jose Antonio
Sales Team
Persevering and a die-hard Racing fan.
Sofía
Software Team
Hard-working and reliable, nothing gets past me.
Bea
Designer Team
Creative and resilient, never losing the wheel.
Lucía
Marketing Team
Expert swimmer in the ocean of marketing.
Elsa
Marketing Team
Spicy by nature, building bridges between cultures.
TROWEL HAS YOUR BACK
We'll lend a hand on your project
Implementation, training, integrations or custom configuration: our team is here to make Trowel fit your operation from day one.
In 30 minutes you'll see how to manage budgets, costs, purchases and site reports for every job from one place. No strings, and we answer your questions live.
With Trowel we've digitised our site monitoring, letting us check inspection points in detail and efficiently in just a few clicks.
Ana Belén de IslaHead of Transformation & Innovation, KREANBook a demo
100% free · No commitment
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